Primary

Exclusions

The exclamation mark ! is used to exclude pages that match the condition they prefix.

For example, to show a widget only on pages except a specific page, the prefix can be used in the conditions as follows:

[page]
!sample-page

Another example, if you want to show a widget or a sidebar on any Product page but not for products which belong to the Promotions category, you would use the Visibility option Show only on these pages and these conditions:

[type:product]
![has_term:Promotions:product_cat]